DESCHUTES

Striving to
Proudly serve Central Oregon the finest selection of craft beers since 1988

1. First impression. The homepage creates a positive first impression and supports conversion.
2. Navigation is consistent on every page.
3. Consistency. Page layouts are consistent across the whole website.
4. Important content is displayed first.
5. There is a site description in the window title, which is easily understandable as a bookmark.
6. Links, buttons and checkboxes are easily clickable
7. Pages aren't cluttered. There is enough white space to support scanning.
8. Site is responsive. Works with different screen sizes. There is no horizontal scrolling. Website is optimized for mobile users.
9. Content is written with common language that users easily understand.
10. Contrast. There is adequate contrast between the text and background.